Google Analytics

Google Analytics

Google Analytics is a service provided by google which tracks and reports website traffic. This service was launched by google in november 2005. Using this we can find the location of visitor,how long they stayed  and their geographical position.

Visit

It is the number of times the website was visited.

Pageview

It is defined as total number of pages viewed.

Visitors

It gives the number of users visited our site.

Visit's are classified as follow:

• Direct Traffic\ Natural Traffic

         Visitors either enter the URL of the required website or it will be bookmarked. 

• Referal Traffic

          Visitors visits the website by referring URL from other sites.  

• Social Media Traffic

          Visits from social media such as facebook, twitter etc..

• Organic Traffic

           Visitors coming from unpaid search engine such as google, bing etc....

Steps to install Google Analytics

1. If you have google account you can goto google analytics and click the sign in to google analytics option.                                                                                                                               
                                                                      
2. Three steps with greetings will appear on the screen. 
3. Click the sign in button.
4. After signing in you will be redirected to the following page which shows the information that has to be filled for the webpage.                                                                                                      
                                                                    
5. Add account name, website name and website url 
6. Choose the appropriate industory from the list.
7. Choose the country based on the working country.                                                                         
                                                                      
8. Click Get Tracking Id
9. Now google analytics terms and conditions appear. Agree it by clicking i accept.
10. Copy the tracking id.                                                                                                                        
                                                                        
11. Go to your blogger. Choose settings > other > paste the id in google analytics text box and save it.
                                                                                                                                                   
12. Goback to analytics page and copy the tracking code (It has to be pasted on every pages of website to know the status).
13. Go to blogger > theme> edit html and the script before closing head tag(</h>).                                     
                                                                                   
14. Save it by clicking save theme. Now tracking code installation is completed.                               
                                                                              
15. Go to analytics page and select Real Time > Overview. It shows the real time track of our website.

Using this we will get details of the visitors, time they spend, their location etc...

You may also visit my previous post on Webmastertool

Aveline Olivero

Google Webmaster Tool and it's verification methods

Google Webmasters Tool

Introduction to webmaster tool and it's verification methods

Google webmaster tool is a free service provided by google. On may 20, 2015 google webmaster tool was renamed as Google Search Console. It help us to communicate with google find any errors in our website, show broken pages, site indexing etc. It's the place where you will recieve messages directly from google about any issues or actions taken against the corresponding website. 

Verification Steps of GWT

1. Create a blog and copy it's url(convert the .in extension to .com extension by replacing .in by .com/ncr)
2. Login onto the google console
3. Select the 'add property' button. Now a new tab be opened for pasting the copied url, paste the url on the space provided .
4. From there you will be redirected to a page with list of verification methods from there copy the 'meta tag' content. Eg:(eg: <meta name=”google-webmasters-tool” content=”Hbp…..” />)              
   
    
5. Revert to the blogger page and select theme and edit the html of blog template.
6. Paste the 'meta tag' content inside the head tag and save it.
7. Now goto webmaster tool and select the verify buttton.
8. Now an acknowledgement with green tick appears.                                                                             
   

 Fetching and Indexing

1. After selecting continue from the acknowledgement, we will be redirected to the dashboard.
2. Select crawl option on the left side, there different crawl options will be listed from there choose 'follow as google'.                                                                                                                  
   
3. Now a box asking url will appear.
4. If you need to fetch entire blog leave the text box blank else enter the required url of the page to be indexed, and click the fetch button.
5. As soon as indexing is completed, 'Request Indexing' box will appear.                                          
   
6. Two options will be listed 'crawl only this url'(submitting a specific page) and other option will be 'Crawl its url and Direct link' (index th blog and link).                                                                        
   
7. Select the options as required and click go button.
8. Wait for indexing to be complete.

For more ideas on seo, refer SEO On-Page Optimization

Aveline Olivero

SEO On-Page Optimization- Introduction to SEO On-Page Optimization

On-Page Optimization

SEO is the process of optimizing web page to make them seach engine friendly. Potimization is of two types:

OnPage : Anything that can be done on website to get higher rank, such as good content, better keyword selection,felictious title to every page etc..

Off-Page: All the measures thath are done outside actual webpage to improve its ranking positions

On-Page Optimization Methods

Some of the few on-page optimization methods are listed below:

1. Title:

     

Title helps boyh the user and search engine to understand the content. Its written within the Head  tag. Title should be unique. Text Field capacity of google is 70 pixel, width of each keyword is different. 512 pixel width can be given for google seo title. 55-60 characters can be given to seo title and the title should be more than 3 characters. It should be unique and impressive.      

  

2. Meta Description Tag:     

   

Meta description tag gives a brief summary on what the page is about. It can have a sentence or a paragraph. Meta tag is placed within the header section. Google use them as snippet (Text displayed below the title of a corresponding web page on the search results). Words in the snippet are bolded when they matches the user's query, this gives the user a clue about whether the content on the page suites with what the user look for. 

3. Anchor Tag:

     

It's the clickable text that the user see as a result of a link, and it is placed within the anchor tag.

4. Image Optimization:

Image should be given distinct file name and alt attribute. Alt attribute allows  to include the alternative text for the image if it cannot be displayed for certain reason and it also provides the information about the image.

   

5. Keyword Optimization:

Main point is to use the keyword as much as possible. Here we are comming across a new term called keyword density. Its defined as the number of times the keyword used in our content. Other methods are by adding bold lines in the large content. Other method is by presenting keyword in grey color. Our focusing keyword should be added before comma or fullstop.

I have already post a blog on history and evolution of search engine optimization.

Aveline Olivero

    

            

       

History and Evolution of Search Engine Optimization

       

 History and Evolution of SEO      

This article is about the History and Evolution of Search Engine Optimization.
Search Engine Optimization is a process of affecting the apparency of a website or webpage in a web search engines results. Before going to the topic in detail lets have a glance on the history of google.Google was a project done by two Phd students named Larry Page and Sergy Brin at Stanford University during the year 1996.

In the beginning result searched in the google was send to users mail id. By 2001 google became famous. September 11,2001 was a remarkable date in the history of google which lead to the development of google as a search engine. On this day a big tragedy which took the breath of USA occured. It was on this day that the World Trade Center was demolished by Al-Qaeda. Destruction of World Trade Center has a relation with SEO ie, when this incident happend people tried to get more information about it,but the google could'nt give any detailed information about that topic. This was a degradation for google, as a result the cheifs of google gathered a meeting.The main question asked in meeting was how to make website crawlable? Before going to the answer in detail let us understand the google's searching technique.There are 3 steps: Crawling,Catching and Indexing. 

Crawling is similar to scanning. If google gets a new webpage it goes through it by scanning it and takes a screenshot. Next step is Catching. In this step the screenshot taken is during crawling is placed in database based on the category. Last step is Indexing, data is retrieved based on the requested category or result. Now let us go back to the question that was asked during discussion. Many suggestions were stated but the best suggestion was Google cannot do but webmaster can. Now you will be thinking of webmaster and his role... Definition for webmaster is the person who maintain a particular website. Atlast google decided to reveal their optimization technique and they published 'SEO starters guide' a pdf which describes about the optimization technique.

In the beginning search engine was niche specific ie, content specific. It depends on the occurance of keyword in the website. For the ranking purpose people began to use the method called Keyword Stuffing. Keyword stuffing is a black hat seo technique[non ethical practise]. This is done by entering keyword in blankspace and making it background color or reducing pixel siz to 1. 

Before 8 years google supported the concept of keyword meta tag but after that google stopped supporting of meta tag. An article about this was published in webmaster central blog of 21 sept,2008. Concept of meta tag is still used in youtube. Due to a large increase in black hat seo's google changed from niche specific to link specific. Website that get maximum link will be ranked high. Even then there was no progress in the quality of website so gradually google changed from link specific to quality link specific, for that google introduced the concept of page ranking which was introduced and named after Lorry Pages. Page rank was Trust worthy. Important page rank feature was Link quality. Till last year page rank was visible but now it is kept hidden. Last page rank updation was done on 6 December, 2013 and the twitter had the highest ranking because it has large activities carried out. Other one of the top ranked site was US Government website.

A new mchanism called 'Passing The Juice' was introduced by google. Its the mechanism where high ranked webpages sharing the rank with less ranked sites for money. Google also introduced a new mechanism called 'no follow' to avoid reduction of loosing rank or to avoid equity. If we are sharing link with high ranked website 'no follow' is not compulsary. Even though google has became so much popular and advanced it is afraid to do any updation becase whenever updation is done it has face a huge loss for google p.p.c. 

Google Adwords is an online advertising process developed by google. It played an important role in the development of google.  AdWords' system is based on cookies and  keywords determined by advertisers. Advertisers pay when users click on the advertising copy and this is called CPC or click per cost. Partner websites receive a portion of the income.  Google Adsense is the other program run by google to perform automatic text, image, video etc that are targeted to audience. it performs based on cpc.

By 2009 they didn't google only to search engine, they extended it's feature to act as personal assistant. For this they made search system interactive. From 2009 ranking was interaction oriented.
Pogo sticking was the another interesting feature added by google. By 2010 social medias like facebook became more influenced, therefore social media ranking was introduced. According to
this ranking of websites increases for the one's that shares with social media. Gradually users began to share with social media for more ranking. Subsequently google began to support pages that not only shares with social media but also the one's with more interaction.

Important Google Updates

Panda Updates

From 2011 google began to do strong updations inorder to gain the trust of the users. the main updation done was PANDA. Panda updation mainly focussed on content spamming.
Different content spamming methods are Duplication,Contents with less quality, Spelling mistakes and grammer mistakes, Content Spinning, Thinny Pages etc.. All these spamming methods were punished by panda. Panda updation was very successful and google began to develop different versions of panda. Subsequently google added panda to their main algorithm as a filter.

Penguin Updates

By 2012, a new updation called penguin updation was done. It focused on link spamming. Different types of link spamming are: Link exchange, Link selling and link Buying, Comment Spamming, Link Farming, Wiki Spamming, Guest Blogging etc.

Parked Domain Updates

On 16 april,2012 a new updation  called Parked Domain was introduced. Rich people buy websites, from that only few of them was made live others remain parked. By using parked domain updation these parked sites are removed.

EMD Updates

27 September,2012 EMD Updation(Exact Match Updation) was introduced. Some People book  website based on exact keyword and they won't do any further updations, such pages are removed by EMD.

Humming Bird Updates

Later Humming Bird Updation was introduced. It was based on semantic search result. Here google act as an intelligent person using Artifical Intelligence and provide the best result for users. On 2015 advanced version of Humming Bird ie, Rankbrain Updation was introduced.

MobileGiddon Updates

On 15 April, 2015 an updation called Mobile Giddon was introduced. It was a mobile friendly updation and it is used to remove non mobile friendly app.

Pigeon Updates

Pigeon Updation was released on july 24, 2014. It provides more importance to local result. It provides the result based on user location and listing in the local directory

 Aveline Olivero