SEO On-Page Optimization- Introduction to SEO On-Page Optimization

On-Page Optimization

SEO is the process of optimizing web page to make them seach engine friendly. Potimization is of two types:

OnPage : Anything that can be done on website to get higher rank, such as good content, better keyword selection,felictious title to every page etc..

Off-Page: All the measures thath are done outside actual webpage to improve its ranking positions

On-Page Optimization Methods

Some of the few on-page optimization methods are listed below:

1. Title:

     

Title helps boyh the user and search engine to understand the content. Its written within the Head  tag. Title should be unique. Text Field capacity of google is 70 pixel, width of each keyword is different. 512 pixel width can be given for google seo title. 55-60 characters can be given to seo title and the title should be more than 3 characters. It should be unique and impressive.      

  

2. Meta Description Tag:     

   

Meta description tag gives a brief summary on what the page is about. It can have a sentence or a paragraph. Meta tag is placed within the header section. Google use them as snippet (Text displayed below the title of a corresponding web page on the search results). Words in the snippet are bolded when they matches the user's query, this gives the user a clue about whether the content on the page suites with what the user look for. 

3. Anchor Tag:

     

It's the clickable text that the user see as a result of a link, and it is placed within the anchor tag.

4. Image Optimization:

Image should be given distinct file name and alt attribute. Alt attribute allows  to include the alternative text for the image if it cannot be displayed for certain reason and it also provides the information about the image.

   

5. Keyword Optimization:

Main point is to use the keyword as much as possible. Here we are comming across a new term called keyword density. Its defined as the number of times the keyword used in our content. Other methods are by adding bold lines in the large content. Other method is by presenting keyword in grey color. Our focusing keyword should be added before comma or fullstop.

I have already post a blog on history and evolution of search engine optimization.

Aveline Olivero